STONY
BROOK UNIVERSITY LAUNCHES
NEW
MULTI-MEDIA ADVERTISING CAMPAIGN
Campaign
theme of “best ideas in medicine” focuses on unique patient
benefits of academic medicine
STONY BROOK, N.Y., April 24,
2012 – Stony Brook University has launched a regional
multi-media
marketing campaign of television, radio, newspaper, magazine and
online
advertisements to raise awareness of Stony Brook Medicine’s role
in providing
high-quality patient care, renowned medical research and
healthcare education
as Long Island’s premier academic medical institution. The message
and
media outreach is designed to reach Stony Brook Medicine’s core
consumer
audience in Suffolk County through June 30.
Stony Brook Medicine is a newly introduced unifying brand that
integrates
all of Stony Brook University’s health-related initiatives:
education,
research and patient care. It includes five Health Sciences
schools –
Dental Medicine, Health Technology and Management, Medicine,
Nursing and
Social Welfare – as well as Stony Brook University Hospital, Stony
Brook
Long Island Children’s Hospital and 35 community-based healthcare
settings
throughout Suffolk County.
“As Stony Brook’s trajectory soars and our image thrives both
nationally
and internationally, we want to raise awareness and better educate
our
community about who we are and what we do,” said Samuel L. Stanley
Jr.,
M.D., Stony Brook University President. “This campaign helps
convey to
our patients and everyone in our community the core benefits of
what’s
happening in Stony Brook Medicine.”
“Stony Brook Medicine brings together all of the healthcare
services and
academic programs provided by Stony Brook University faculty and
staff,”
said Kenneth Kaushansky, MD, MACP, Senior Vice President, Health
Sciences,
and Dean, Stony Brook University School of Medicine. “It helps
consumers
understand the powerful benefits of academic medicine in providing
a talented
team of medical experts and research scientists behind the expert
care
we offer.”
The campaign features many physician and research faculty and
other staff
at Stony Brook Medicine, who were filmed on the job explaining the
many
exciting medical research projects they are bringing to bedside
patient
care. It also features the testimony of several patients who
praise the
lifesaving care received at Stony Brook University’s Heart
Institute after
suffering heart attacks. “Medical care in an educational setting
is superior
medical care,” Dr. Kaushansky states in an online web video that
is part
of the campaign.
The campaign was developed by Lewis Communications. It expands
upon Stony
Brook’s previous campaign theme from 2008-2011, “Home of the Best
Ideas
in Medicine,” by emphasizing how ideas developed in the clinical
research
setting ultimately benefit direct patient care.
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