Stony Brook University Launches New Multi-Media Advertising CampaignCampaign theme of
“Best Ideas in Medicine” focuses on unique patient benefits of academic
STONY BROOK, N.Y.,
April 24, 2012 – Stony Brook University has launched a regional multi-media marketing
campaign of television,
radio, newspaper, magazine and online advertisements to raise awareness of
Stony Brook Medicine’s role in providing high-quality patient care, renowned
medical research and healthcare education as Long Island’s premier academic
medical institution. The message and media outreach is designed to reach Stony
Brook Medicine’s core consumer audience in Suffolk County through June 30.
Stony Brook Medicine
is a newly introduced unifying brand that integrates all of Stony Brook
University’s health-related initiatives: education,
"Stroke" ad highlights that Stony Brook's stroke team is available
24/7 and offers an exhaustive array of leading edge devices and intervention
research and patient care.
It includes five Health Sciences schools – Dental Medicine, Health Technology
and Management, Medicine, Nursing and Social Welfare – as well as Stony Brook
University Hospital, Stony Brook Long Island Children’s Hospital and 35
community-based healthcare settings throughout Suffolk County.
“As Stony Brook’s
trajectory soars and our image thrives both nationally and internationally, we
want to raise awareness and better educate our community about who we are and
what we do,” said Samuel L. Stanley Jr., M.D., Stony Brook University
President. “This campaign helps convey to our patients and everyone in our
community the core benefits of what’s happening in Stony Brook Medicine.”
“Stony Brook Medicine
brings together all of the healthcare services and academic programs provided
by Stony Brook University faculty and staff,” said Kenneth Kaushansky, MD,
MACP, Senior Vice President, Health Sciences, and Dean, Stony Brook University
School of Medicine. “It helps consumers understand the powerful benefits of
academic medicine in providing a talented team of medical experts and research
scientists behind the expert care we offer.”
The campaign features
many physician and research faculty and other staff at Stony Brook Medicine,
who were filmed on the job explaining the exciting medical research projects
they are bringing to bedside patient care. It also features the testimony of
several patients who praise the lifesaving care received at Stony Brook
University’s Heart Institute after suffering heart attacks. “Medical care in an
educational setting is superior medical care,” Dr. Kaushansky states in an
online web video that is part of the campaign.
The campaign was
developed by Lewis Communications. It expands upon Stony Brook’s previous
campaign theme from 2008-2011, “Home of the Best Ideas in Medicine,” by
emphasizing how ideas developed in the clinical research setting ultimately
benefit direct patient care.
A new website, www.stonybrookmedicine.edu, was launched in February as part of the
initiative. The campaign materials can be viewed on the site at www.stonybrookmedicine.edu/idea.